With Nike stock closing at a record high earlier this year and projected revenue of $19 billion in 2010, Nike has flourished under the leadership of Mark Parker, a shoe designer turned CEO.
In his quest to mix the strength of both his right-brain and left-brain he recently made an entry in a sketchbook he carries with him of all the things that need to be held in balance. This list amplifies the struggles and conflicts that many leaders we work with are feeling.
- Short-term and Long-term
- Micro – Macro
- Quantitative – Qualitative

- Global – Local
- Art – Science
- Core – New
- Physical -Digitale
- Conservative – Risk
- Premium – Value
- Top Down – Bottom Up
- Top Line – Bottom Line
- Proactive – Reactive
- Left Brain – Right Brain
- Internal – External
- Direct – Delegate
