Ready to launch a number of new products, CoCalo gathered their sales team from across the country for a two day retreat in California and invited Janine McDonald and Linda Krall to facilitate a session on creative thinking. Facing numerous challenges brought on by the weak economy participants stretched their thinking to identify ways to support their customers, promote the brand and increase sales.
Our first introduction to the company was when members of their design team attended our workshop: Imagine…Creativity at Work. The design team members saw the value in what they were learning could be applied across all functions of the organization. A recent Newsweek article points out, there is a creativity crisis in American. All employees need to flex their creativity to solve problems – not just people in creative roles. Creativity is a mental process involving the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight. Our training helps people feel comfortable with their creative abilities. It’s in all of us, and our goal is to help people build their creative confidence.
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